UK beauty awards celebrating the best in beauty
UK beauty awards celebrating the best in beauty
ENTRIES ARE NOW OPEN
The Pure Beauty Awards are back for a new edition and we’re looking for fresh innovations launched between July 2024 – July 2025!
Last year, we saw over 300 products that have shaken up Britain’s beauty scene and celebrated their achievements in an unforgettable ceremony featuring winners such as Tom Ford Beauty, Gisou, Maison Francis Kurkdjian, Rare Beauty and more.
In the highly competitive beauty industry, being recognised as an award winner is key to standing out from the crowd. Entering the Pure Beauty Awards provides a unique chance to boost your brand’s visibility, credibility and consumer trust.
KEY DATES
ABOUT THE PURE BEAUTY AWARDS
The Pure Beauty Awards was launched in 2001 and has since grown to become a huge event in the cosmetic industry calendar. With 26 awards on offer, covering 10 categories across the beauty and personal care industry, the 2025 Pure Beauty Awards is set for its biggest year yet.
PREVIOUS WINNERS
PURE BEAUTY AWARDS AT PARK LANE
The Pure Beauty Awards ceremony will take place in October on London’s Park Lane, at the iconic Grosvenor House Hotel – the perfect setting to celebrate all things beauty.
THE JUDGING PROCESS
Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then shortlist products they believe have the potential to be winners. Winners are then voted for by Pure Beauty’s readers plus finalists can encourage their own customers to vote for them.
Have you heard of the Pure Beauty Global Awards? Our global edition is suited for those seeking global recognition. This industry-recognised event has categories that cover the breadth of the industry.
2025 SPONSORS AND PARTNERS
To join the sponsors listed above and explore our bespoke sponsorship packages, get in touch with Martina at martina@hpcimedia.com or call +44 (0) 207 193 6862.
CONTACT US
FAQS
We have pulled together the most popular questions that we receive. Please note that if any of the below information doesn’t answer your query, reach out to the Pure Beauty team at purebeauty@hpcimedia.com
Beauty and personal care brands or their PRs can enter the awards. In order to qualify, the brand or product must have been launched into the UK market between July 2024 – July 2025. Products entered must be available for consumer purchase, whether that is through brick-and-mortar or online stores.
We offer two different entry rates, standard (£145+VAT) and premium entry (£195+VAT) . Premium entry is a brand new option for entrants where you can opt into an all inclusive package, prepaying for finalist and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and being added to our priority mailing list.
In order to qualify, the brand or product must have been launched into the UK market between July 2024 – July 2025. Products entered must be available for consumer purchase whether that is through physical or online stores.
Brands submit their latest beauty products for the Pure Beauty editorial team to test and review. They will then shortlist products they believe have the potential to be winners.
Winners are then voted for by Pure Beauty’s readers plus finalists can encourage their own customers to vote for them.
The awards list is refreshed every year, 2025 has 26 awards to enter into. You can find the full list of categories and descriptions on the ‘Categories’ tab. If you require any clarity on which award to enter, please email the team: purebeauty@hpcimedia.com.
Yes! If the product fulfils the criteria for multiple categories then we encourage you to enter all that are relevant.
Please provide a detailed product description, the product’s launch date in the UK, a product or campaign image(s), brand website and any other supporting documentation to make your entry stand out to the judges. All entrants also need to supply 1 x full sized sample.
Please send all samples to the below address, ensuring that the couriers leave the product at the HPCi Media offices. Samples delivered to the surrounding offices may get lost or damaged, so please ensure samples are labelled accurately.
Pure Beauty Awards
HPCi Media Ltd
Studio 227-8
Metal Box Factory
30 Great Guildford St
London
SE1 0HS
Pure Beauty encourages those entering brand awards to provide a strong entry about the brand and its outstanding innovation in the online entry form and to send ‘best sellers’ as examples for the judges.
Pure Beauty offers additional exposure to brands participating in the event through digital, print, social media and sponsorship packages. Please reach out to Martina Gorbino at martina@hpcimedia.com for further information.
Voting begins once the shortlist has been announced at the beginning of September.
Anyone! The Pure Beauty team will share voting forms that are for public use. Brands are encouraged to circulate to their databases to secure their public vote. The public votes dictates who wins.
The winners ceremony will take place in October in London. For further details, please contact Martina at martina@hpcimedia.com